“The Alterface Imagination Playground is designed to challenge established ideas of what interactive attractions can be,” says Stéphane Battaille, CEO of Alterface. This custom-built demonstration space will be showcased at IAAPA Expo Orlando from November 19-22, 2024, in Alterface’s booth (#1083).
The Imagination Playground will feature four interactive stations. These stations allow guests to experience innovative applications of Alterface’s interactive technology. Unlike many themed gaming systems that focus on shooting, Alterface introduces diverse gameplay options. These new options expand the definitions of interactivity and immersion. Each station provides a brief experience, demonstrating how this technology integrates into larger attractions.
“As experts in interactive technologies for themed entertainment, we are excited to unveil our latest concepts at the Alterface booth during IAAPA Expo,” adds Battaille. Designers, owners, and media producers are invited to reserve a VIP tour of the Imagination Playground in advance by emailing .
The four stations within the Imagination Playground are crafted from insights gained through conversations with Alterface clients. These experiences are designed to inspire industry creatives to push the boundaries of traditional interactive attraction design. “With decades of experience, we understand that early collaboration with designers and operators can lead to outstanding results,” emphasizes Battaille. “By grasping the vision for their guest experience, we can create tailored solutions that help differentiate their attractions in the marketplace.” Each of the Imagination Playground stations reflects this focus on differentiation.
Unique Gameplay Experiences
Guests will enjoy the following unique gameplay experiences:
- Paint: Use a magic wand to unleash your inner artist as you splash color across a virtual canvas.
- 4D Shooter: Compete against a friend by pulling the shooting cord, activating targets, and aiming for victory!
- Trace: Grab a wand to connect stars and reveal special shapes and constellations.
- Illuminate: Use a special flashlight to explore scenes, discover hidden surprises, and avoid lurking dangers.
Bringing 20 Years of Expertise
“With over 20 years of experience in developing, refining, and advancing interactive technology through constant prototyping and testing, we are thrilled to bring our hands-on approach to the show and to the design community,” explains Battaille. In addition to the Imagination Playground demos showcasing guest-facing experiences, Alterface will provide updates on the technology powering their attractions, including a new software suite and service package. Alterface’s offerings also include comprehensive consultation and guidance, assisting designers from concept through implementation.
“Alterface creates the toolbox of technology that supports the creation of incredible immersive attractions,” affirms Battaille. “The Alterface Imagination Playground at IAAPA Expo is the perfect opportunity for creatives to interact with our technology, play with these tools, and collaborate with us to develop the interactive experiences of tomorrow.”
The Alterface Imagination Playground will be available throughout the IAAPA Expo 2024, but space is limited. Attendees are encouraged to reserve a personalized visit in advance by emailing .