Wavre, Belgium, September 10, 2024 – Alterface technologies have united the iconic Cinnamoroll character with adoring fans at the Discovery Theater in Sanrio Puroland theme park in Tokyo. Known for his inspiring quotes about friendship, kindness, and dreams, Cinnamoroll stars in Cinnamoroll’s Little Big Adventure. This attraction, a first for Asia, features synchronized theaters with interactive gameplay and special effects. Guests experience a 5-minute journey through the sky, chasing rainbows and overcoming obstacles.

“This is Puroland park’s first new attraction in over a decade,” states Stéphane Battaille, CEO of Alterface. “This story-based ride engages the audience with key moments, asking why a rainbow is beautiful and what it’s made of. The adventure fosters a strong emotional connection between guests and the lovable characters.”

Uncommon gameplay

The gameplay in Cinnamoroll’s Little Big Adventure blends storytelling with interactive engagement. While there is a competitive element using Magic Star Wands to overcome obstacles, the narrative journey remains the focus. Shooting moments align with key scenes, ensuring that the story and emotional connection are prioritized over pure competition.

Each theater includes 35 motion-based seats, with accommodations for wheelchairs and a bench for small children. Interactive features and special effects create an immersive environment. Guests team up with Cinnamoroll to chase rainbows, using their Magic Star Wands to target obstacles. Seat scores are recorded, and the most accurate helpers have their faces shown on the theater screen at the end.

© Sanrio Co., Ltd

Huge capacity

This dual theatre approach offers many advantages, from providing unique, interactive guest experiences and a huge capacity of  600+ person per hour throughput within a compact location, from maximizing staff utilization and ensuring a good return on investment.

“Believe in yourself and anything is possible, Cinnamoroll has told his fans,” says Battaille. “At Alterface we believe in making any interactive experience possible. Every IP character deserves to be brought to life for their fans. Our team and our patented technologies has made that happen for Sanrio and Cinnamoroll through this unique dual screen approach to entertaining and engaging guests. We can’t wait for our next challenge.”